There is a quite popular Russian high tech website – mobile-review.com. It is edited by the person you’ve might heard of – Eldar Murtazin. He speaks of himself as journalist, but in Russian Federation, in order to acclaim such legal title one must be an employee of a registered media. Mobile-review.com has never been registered as a public media, so technically it is just a blog or a personal site. That makes Eldar Murtazin just a blogger.
As you’ve probably heard, Murtazin is responsible for a huge leak about one of the most anticipated Nokia products this year – Nokia N8. In this blog I've posted articles telling you the true facts about upcoming Nokia N8, exposing false info Mr Murtazin provided. For example he was acclaiming, that Nokia N8 has a worse camera, than SE Satio or Samsung S8500. At this moment it sounds like a real joke, but at the moment of the publishing it created a lot of hype leaving huge audience concerned and disappointed. Not for long, but anyway.
After the initial leak Murtazin published several articles on mobile-review.com severely criticizing Nokia N8 in different ways but somehow less and less people were convinced by his articles, because his prejudice was becoming more and more obvious every day.
Many people understand that there is something behind Murtazin’s motivation but they don’t know what it is specifically. As an active participant in different forums and as Russian high tech blogger , I can give you more info on the subject, and I would like to share it with you.
For quite a long time, mobile-review.com positioned itself as a prominent website providing lots of reviews of current mobile phones. Its team had normal relations with local and global Nokia. I would say that until late 2008 mobile-review.com was quite positive about Nokia products. For example, mobile-review.com and Murtazin himself made a lot of compliments to such a highly controversial product as Nokia N97 in initial review. Somehow, afterwards Murtazin was much more critical about N97, but it was mostly stated in his comments to the blog – but the original review stayed untouched.
In September 2009 Russian department of Nokia has launched a social media project – it has started a group on livejournal.com called nokia_ru. So the point is that there was a contest between several online media for a contract on running this group (mobile-review.com also participated) and Murtazin had lost it. In order to show Nokia, that they had choosen the wrong partner he had launched his own livejournal.com group and initiated campaign against the partners of Nokia – nomobile.ru and its chief editor Nikolay Turubar. There was a lot of speculations coming from Murtazin about Turubar himself (including his family relations), his professional abilities and his team. Of course it was also Russian department of Nokia, which became a victim of Murtazin’s vengeance.
situation, the position of Eldar Murtazin about Nokia, its products and its management
had changed dramatically. It had changed even before the story of the stolen
prototype of Nokia N8. It became a
persistent trend on mobile-review.com to criticize Nokia for each and every service and product, to find any bad facts about Nokia, ignoring such info about other corporations.
An interesting point – here and there in his articles the were mentions of Samsung corporation, as a single example of how one must run business and create products. Especially it was clear in different reviews of Nokia products, because each review consisted mentions of Samsung phones, complimenting them, instead of actually reviewing Nokia phones. I don't believe in such coincidences but it is for you to decide who is behind this.
I assume, that the war between Murtazin and Nokia has started long before the story of a stolen prototype. But mostly after it, the war from the side of Murtazin became total – he declared Nokia N8 an absolute failure even when it was just an unfinished prototype, which Murtazin presumably hadn’t seen at the moment of issuing his so called preliminary review (he had officially stated that he had no prototype in his possession after Nokia has called the police to get it’s property back).
After declaring such war, it has become absolutely vital for Murtazin to find any evidence of Nokia’s failure in any way and by any means, in order to save his almost ruined reputation. So his activities are almost solely concentrated on trolling Nokia – each new Nokia product gets the same prejudice treatment, regardless of its actual qualities. For example, he tried to show that Nokia N8 makes worse pictures, than Samsung Pixon or Samsung Wave. This was quite a remarkable failure of Murtazin, because GSMArena.com has made a blind test which has clearly shown N8s superiority. So finding out, that such diversions were not providing any effect, Murtazin decided to address the most persistent fear of any customer – a fear of device failure. Murtazin noticed that several users had posted about issues with their Nokia N8s and decided to make a big story out of it – he claimed that 100% of Nokia N8s will face imminent failure and they will stop to turn on. He claimed that he has sources in Nokia Customer Care, but it is not true – no one affiliated with Nokia won't have a conversation regardless of topic. It is absolutely impossible, that someone from Nokia, would give him any figures about Nokia N8s returns and repairs even on informal basis.
Most interesting part, that many Russian sites started their own investigations, and their studies clearly show that there is no such thing as a 100% failure of all Nokia N8s. Actually not more that 3% of users reported about problems which require a return or repair and almost no one faced denial from Nokia Customer Care to return or repair Nokia N8 with any issues. Today (24.11.2010), top 3 Russian mobile retailers has posted a statement, that they get very little percentage (not more than 2%) of N8s which have any technical problems that would require repair or refund. Being a moderator of one of the biggest mobile forums in Russian Federation, and an owner of Nokia N8 myself – I also confirm that there is no massive issue with the phone. Actually not my N8, nor any of my friend's have any technical issues.
The simple fact is that there is no major issues with N8s contrary to what mobile-review and Murtazin behind it stated. The real thing is, that we are facing one of the greatest PR attacks in the history of mobile electronics. I don't want to speculate on the topic of who is behind Mr Murtazin’s activity, but it is obvious that some companies get a lot of benefits from such stories.
Stay tuned for more.